The Underrated Los Angeles Summer 2014 Release (Delivery 1)

The Los Angeles based street-wear brand, The Underrated Los Angeles, is looking to become more of a lifestyle brand with an urban twist, therefore, you will begin to see a bit more significance behind each design including some cut and sew pieces here and there. As the brand has started to make some noise worldwide in both Australia and Washington this year’s summer release has only yet to begun. Delivery one of this year’s summer release consists of a simplicity tee inspired by the great Hov’s Magna Carta Holy Grail album cover alongside their well-known “URLA” logo spread across a navy blue t-shirt. The newest addition to the brand’s look is their cut and sew hockey jersey, which also includes their “URLA” branded logo with a stripe here and there. This delivery is currently available now online. Look for delivery two to be coming soon.

The Underrated Los Angeles Release their URLA Lookbook

The Underrated Los Angeles, otherwise known as URLA has been working on establishing themselves as a brand in their Los Angeles culture. Once establishing their foundation the brand will seek to reach across the country with their simplistic, but meaningful designs. In present street-wear culture you will see a lot of things going on, but what the culture lacks is its simplistic value that showcases different sections of the culture creatively presented on threads. That can be seen from URLA as they look to grow and move forward. Their URLA logo look book will be available on their website tonight at 7PM.

A Bathing Ape’s Spring 2014 Lineup

Without its Michael Jordan in the mix in Nigo, Bape is obviously working on establishing their future identity. This new direction is a very crucial one as they have a lot to prove to both new observers and current supporters who know the brand as that great quality street-wear brand with a lot of creative ways to express camouflage prints. Revealing their new lineup for their Spring 2014 collection, Bape looks to adapt to a more toned down look at the same time still inspired by military silhouettes and garments. This time around there is a new addition in their glow-in-the-dark for new lineups to come. Could this possibly be the downfall for the legendary iconic Japanese street-wear brand that has influenced a wide range of culture? Look for these pieces to be released early Spring 2014.

Billionaire Boys Club Fall 2013 Collection (Delivery 2)

One of the most sought after street-wear brands in Billionaire Boys Club has released their second delivery of their Fall season collection of 2013. There is nothing new here, simply just perfected and minimal graphic designs that BBC has been known for since their existence. Consistency is what you can expect from each collection as we move from season to season. Once again they never fail delivering consistent threads as this delivery consists of the usual t-shirts, rugby shirts, sweatshirts, and zip-ups. This collection was also joined by BBC’s newly designed sweatpants and wind-breaker.

The Underrated LA Fall 13′ Release + Interview

Following their upcoming Fall 13′ release, which will consist of a few pieces we conducted a small interview to give the folks more of an insight on the process and message behind The Underrated’s latest releases. This brand is up and coming, but looks to make a lot of noise as they attempt to anchor street-wear and bring it back to its essence.

What was the creative process for this release?

 Putting our minds together and actually looking at whats going on in life right now.

Explain the significance of the logos and designs included in this release? 

First off the concept of URLA brand is trying to base certain products that we release on what is going on in Dom(Co owner) & Myself life. The first tee, Looks Are Deceiving came from me and the sport basketball I play right now. I’m not tall and not looked as a threat on the court because of my height, but in fact I am considered a great defender and can play the game, “Looks are Deceiving”. Now the other tee, Life Aint Fair Say Your Prayers. This tee idea came from what was going on around Dom and I live’s right now. How we have had people from our lives recently passed away or hearing about people passing away. So we decided to name this tee “Life aint fair, Say your prayers”. We did not want to make both of these ideas simple and plain designs so we added a switch up to it and contacted designers that we knew that could create what we wanted. Thank you Joe and Alex. We wanted to make these designs weird/funny and explicit/rated R so we added a little twist to it and thought of other ideas that would go well with those titles, as you can see on our fall tees,  to attract the crowd we are trying to reach too.

Your brand at this point stands where within the street-wear scene?

Nowhere near being in the scene. We are still looking at the scene from a distance and just learning how to run a brand. We are creeping in step by step. We have a WAYS to go.

What’s the brand’s goals moving forward from this release?

Building the brand and consistent customers.

What should the people expect from the next set of threads releasing?

They will just have to wait and see….

Urlabrand.com

Stussy x Schott 2013 Fall/Winter Aviator Jacket

Perhaps one of the best street-wear brands the world has seen and well-known leather crafters Schott links up once again for another distinguishing collaboration. This time around both brands are gearing up for their fall and winter releases and the sage green Aviator Jacket is one to be released within the next couple of days. As you may see the Stussy and Schott Aviator Jacket was inspired by the military’s MA-1 jacket. It very much so helps the Aviator Jacket to carry a patriotic feel amongst the faux squadron patches you see throughout the jacket. The Stussy x Schott 2013 Aviator Jacket will be available at Stussy’s Japanese chapter stores October 12th.

Undefeated Fall 2013 Collection (Delivery Two)

The new season has arrived and it is time for brands to start releasing their fall 2013 collections if they have not already. Fall is actually another season that is praised by those who passionately love clothing as they can begin to put together more items that showcase their particular style at the same time keeping their bodies at a comfortable temperature. Undefeated answers to the fall season with their a couple of deliveries that mostly consist of thicker and more comfortable threads such as sweatshirts, sweatpants, jackets, etc. Delivery two of Undefeated’s Fall 2013 Collection is available here.

Stussy Deluxe Fall 2013 Collection

Legendary street-wear brand Stussy has been constantly and consistently delivering countless pieces after season after season. And many would agree that they have been executing their craft since their existence. This time around the collection like many others consist of a natural and earthy type of collection. Always being in touch with the youth Martin Parr captured a group of young people in London sporting the threads in their every day life. The collection includes many pieces such as button-ups, outer-wear, denim and accessories, all of which are held to the brand’s exquisite standards. This collection is available now on the Stussy online store.

A Bathing Ape x Stussy 2013 Fall/Winter Capsule Collection

Legendary street-wear brands kill the game yet again with another innovative collaboration. A Bathing Ape and Stussy are two brands that have been around a very long time. They have seen the beginning of street-wear culture and continue to dominate it many years later with their iconic designs. Last week it was announced that they would be producing a capsule collection and now it is here. Both Bape and Stussy kept this collection legendary by using their iconic graphics such as the Bape head logo, Stussy World Tour scripts, and the popular Bape shark design. This collection consists of t-shirts, varsity jackets, jackets, pants, denim, and sunglasses to bandanas and caps making this capsule collection a huge one.

Currently there are no exact dates about this A Bathing Ape and Stussy 2013 Fall/Winter Capsule Collection, but they did release many detailed images of each piece. Expect the dates to be announced fairly soon and of course this collection will be available at the Bape store including Stussy Chapter Stores.

Underrated LA Re-release for Pop-Up Shop | URLA

Upcoming street-wear brand Underrated Los Angeles is gearing up to re-release their original logo for a pop up shop event that they are apart of. This pop-up shop will include various brands such as RILA, The Established, and FTP. This exclusive event will take place in Los Angeles of course(address on flyer), the more support the better so make sure you find time to head to their event.