The Underrated Los Angeles Release their URLA Lookbook

The Underrated Los Angeles, otherwise known as URLA has been working on establishing themselves as a brand in their Los Angeles culture. Once establishing their foundation the brand will seek to reach across the country with their simplistic, but meaningful designs. In present street-wear culture you will see a lot of things going on, but what the culture lacks is its simplistic value that showcases different sections of the culture creatively presented on threads. That can be seen from URLA as they look to grow and move forward. Their URLA logo look book will be available on their website tonight at 7PM.

LRG 2013 Fall Lookbook ft. Travi$ Scott

Recently Travi$ Scott has been collaboratively working with brands as an ambassador to help steer their brands such as Reebok and now LRG. This time around he is not only a model for LRG‘s 2013 Fall Lookbook, but creative director for the visuals that display their new lookbook very well. Being in a dense setting in the woodlands of Portland, Oregon the unique visuals showcase multiple similarities to his recent mighty success single “Upper Echelon” featuring T.I. & 2Chainz. This young creative genius perfectly combines the environment with garments that showcase various camouflage pieces modeled by LRG’s team rider Chris Grenier.