For the second go round of the A.P.C. and Kanye West collaboration, Touitou and Mr. West wanted to put together a military-inspired offering. Touitou sat down to discuss the second round process of working with Kanye West with Style.com, where he said, “Surprisingly easier the second time, except at the end.” The perfectionist in Kanye West wanted to work on the collection up until the very last-minute, which is a process adopted by the Chicago designer when working on music. Touitou also went on to share that both looked through military archives to grab inspiration and that the process was very hand on for the both of them.
Despite the great responses from consumers this will be the last time that these two creatives collaborate being that Kanye West’s Adidas deal will conflict and the fact that Touitou says he is tired of collaborating. The rugged, but luxurious 2014 Fall/Winter collection between French brand A.P.C. and Kanye West will release at retailers and online on July 17th. Mark your calendar folks because this will be the last time you see these two entities work together. Oh, need I mention the fact that this collection will leave shelves quickly? Share in the comments below what you thought about the first capsule collection leading into the second.
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