Adidas Originals formally announced today that they will be partnering up with iconic musical super star in Pharrell Williams. Many stipulations surfaced as the Virginia native has been seen rocking Adidas Originals’ apparel quite often. And now with official word of this partnership ship there is much to expect from this untouchable duo. This could possibly be another statement as Adidas also landed a deal with another iconic star in Kanye West and with Jeremy Scott, Yohji Yamamoto, and Nigo already amongst their company Adidas seems to be making the proper roster moves to increase innovation. Both Pharrell and Adidas went on to release some statements going into this partnership.
Working with an iconic brand like Adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn. -Pharrell Williams
I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas. -Dirk Schoenberger, Global Creative Director, Adidas Sport Style Division
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